Everything we're told when we're young makes us think our stories don't matter. We're conditioned to think no one cares. We think we have to do something noteworthy to be noticed. But you don't need to be a superhero flying into space stopping a gigantic meteor from destroying the Earth while discreetly donating all your extra earnings to eradicating world poverty to be story worthy. I've spoken to business owners you've never heard of right across the UK and the US. They are the everyday heroes, people like you and me. They turn up every day trying to make an honest living and, in their own way, trying to make the world a better place. These are the stories that need to be told. No one can take them from us. They are ours. They are what make our messages pop like Gene Kelly dancing on a rooftop in the rain. They are what make our businesses great and draw clients to them.