"An original argument that attitude, not tactics, was the engine of Genghis Khan's strategic genius—with implications that extend far beyond military history." —Jack Weatherford, New York Times bestselling author of Genghis Khan and the Making of the Modern World Every strategist learns process. Almost none are taught attitude. For fifty years, strategy has been treated as a conscious, analytical discipline. The tools have improved. The failure rate has not. Strategy Is Attitude argues that this is because strategy is too demanding for the conscious mind—and that the real engine of strategic judgment is the subconscious. The attitudes that orient subconscious processing determine whether a strategist sees reality or illusion. Get them wrong, and no amount of analysis will save you. Get them right, and strategic perception becomes instinctive. Only one leader in history systematically installed this capability in others: Genghis Khan. Starting from nothing, he built the only command system that mass-produced strategists—and sustained strategic dominance beyond the founder's death. Alexander couldn't do it. Napoleon couldn't do it. No modern corporation has done it. This book shows how it was done, and how it can be done again.