Aristotle, one of the greatest philosophers of all time, once wrote, “Happiness is the ultimate goal that we pursue in all acts of our life.” Since ancient times, happiness has been the subject of study of philosophers and, more recently, of psychologists, as they have tried to define it and proposed ways to achieve it. We all want to be happy, but what is happiness, really?   After leaving his corporate career in Spain to search for the answer to this very question, author Juan M. Martín Menéndez discovered the truth that he already knew in his Mediterranean heart: the happiness and fulfillment we all seek has its roots in feeling vibrantly alive. Passion, vitality, enthusiasm, love, connection, and self-expression are the experiences that make our life a delight. The Mediterranean cultures have these qualities ingrained in their spirit and way of life, providing them with their unique vibrancy and joy in living recognized around the world.   In The Aliveness Factor, Juan M. Martín Menéndez shares his inspirational journey and for the first time has distilled this vibrancy of body, heart, and soul into practical principles that anyone can follow. As the root of all true success and happiness, The Aliveness Factor can be incorporated in anyone’s life no matter where they live, providing a universal path to a joyful and meaningful life.