The Inertia Trap: Why Businesses Plateau—and How to Break Through Every business hits a point where growth stalls, energy fades, and progress slows. It's not always obvious why. You're still working hard, still chasing goals—but something's stuck. That invisible force is inertia—and left unchecked, it can quietly destroy momentum and potential. In The Inertia Trap, business coach Sekar Palanisamy delivers a practical and eye-opening guide to help founders, executives, and business leaders identify and overcome the hidden barriers holding their companies back. Blending real-world case studies (from Microsoft, Kodak, Blockbuster, Uber, and more) with actionable tools, this book introduces the BSTRAT Momentum Matrix, a proven framework to diagnose strategic, operational, and cultural friction. You'll learn: The 3 types of inertia and how they silently erode performance How to spot signs of inertia early in your business How companies like Netflix and IBM broke free—and how you can too How to create a 90-day momentum action plan that actually gets results How to shift your leadership, team, and systems toward lasting growth Packed with simple diagnostics, guided worksheets, and a clear path forward, The Inertia Trap isn't just a book—it's a reset button for your business. If you're tired of spinning your wheels and ready to reclaim forward motion, this is your roadmap.