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The Jobs To Be Done Playbook: Align Your Markets, Organization, And Strategy Around Customer Needs
Indigo
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The Jobs To Be Done Playbook: Align Your Markets, Organization, And Strategy Around Customer Needs
By None
Current price: $51.99


By None
The Jobs To Be Done Playbook: Align Your Markets, Organization, And Strategy Around Customer Needs
Current price: $51.99
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Size: Paperback
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn''t a nice-to-have, it''s a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn''t a nice-to-have, it''s a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.


















