The book that garnered major media coverage around the world-now in paperbackEconomist Marina Adshade's theories on the interplay of market forces in the matters of love and libido have brought her attention from around the globe. Bloomberg News, The New York Times, The Independent, The Globe and Mail, The Wall Street Journal, Chatelaine, Cosmopolitan, BuzzFeed, Fox News, CBC Radio and Canada AMM, to name but a few, have sought out her expertise. Using engaging research and economic analysis, and no small dose of humour, Adshade unlocks the mysteries behind our actions, thoughts and preferences regarding sexual relationships, gender, love and power. She conclusively shows that every option, every decision and every outcome in matters of sex and love is better understood through economics.