Donald Trump's 2016 presidential campaign introduced the slogan Make America Great Again (MAGA) to a new generation of voters. The phrase was used to appeal to voters by invoking a sense of national pride and a goal of improving America's economic, political, and social standing. Over time, MAGA has come to represent not just the slogan itself but also a massive political movement that is reshaping US politics. Learn about the history of the movement, what it stands for, how it has evolved over time, and how it has influenced politics, culture, and society in America and beyond.