The Man Who Pleases and the Woman Who Charms is a great self-help classic by John Cone that deals with the subject of good manners and etiquette and contains the following excerpt: "In our daily intercourse with one another, we may forget to render to others that thoughtfulness and attention which we exact from them. We all know that the essence of courtesy is the purpose, in speech and manner, to be agreeable, attractive, and lovable, to awaken by our presence happy impressions in another. We all understand this, but we so easily forget it, or, at least, forget to put it into practice."