Ready to take your business to the next level? Find out everything you need to know about brainstorming with this practical guide. In an increasingly competitive business world, companies must seek out ways to set themselves apart from their rivals and offer their customers something different. This requires careful thought, creativity and innovation. When used effectively, brainstorming is a fantastic tool for drawing on the insights and experiences of all team members, allowing you to generate powerful and original solutions. In 50 minutes you will be able to: • Generate ideas as part of a group brainstorming session using a number of different techniques • Lead effective and productive brainstorming sessions, in which all participants contribute their ideas • Choose and develop the best ideas to implement in your company ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.