An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other-and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn. -Slashdot. org "If you're like most people, you think advertising and marketing work-just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." -The Globe and Mail "Levine puts [his] analysis in the service of his real mission-to arm the reader against manipulation." -The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." -Philip Zimbardo former president, American Psychological Association | The Power of Persuasion by Robert Levine, Paperback | Indigo Chapters