Excerpt from The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising Previous to the appearance of this article (march, 1901) there had been no attempt to present psychol ogy to the business world in a usable form. As far as the advertiser could see all psychologies were writ ten with a purely theoretical end in view. They con tained a vast amount of technical material devoid of interest to the layman who struggled through the pages. This condition made it quite difficult for the business man to extract that part of the subject which was of value to him. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.