A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing , comes an essential guide to thinking strategically in a complex, ever-changing world. "With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover how to: Identify your "smallest viable audience" and make remarkable work they can't ignore Understand and influence the systems shaping our world Prioritize long-term thinking over instant gratification Make smart, purposeful choices that shape a better tomorrow Who this book is for: Leaders who want to think more deeply about their impact Entrepreneurs tired of conventional business advice Change-makers seeking lasting transformation in their career and community Anyone feeling stuck in outdated systems and looking for a fresh perspective Strategy turns our effort into impact. Your journey to better thinking starts here.