Help prevent common oral care problems* before they start with Colgate Total Active Prevention Plus Gum Care Toothpaste. This gum toothpaste uses an advanced formula to help prevent gum bleeding and gum inflammation. Plus, this anticavity toothpaste fights the root cause of cavities, gingivitis, plaque, enamel erosion, sensitivity, and tartar. Colgate Total Active Prevention Plus Gum Care Toothpaste is clinically proven to reduce gum inflammation. Help prevent gum problems like gingivitis, gum bleeding, and gum inflammation using this toothpaste for bleeding gums. To help prevent sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Plus Gum Care Toothpaste. *such as cavities and gingivitis