In Ultimate Synergy, organizational culture expert, Travis Jacob, explains why the personal relationships in any organization are the key to success. No matter how sophisticated your business model is…no matter how creative your ideas are, nothing great will happen if the people who make up your team don't like each other and work well together. Travis has outlined fourteen timeless principles that are guaranteed—that's right, guaranteed—to create such a winning culture in your organization that your people will begin to produce more than you ever thought possible…and love doing it!