“The destiny of every human being is decided by what goes on inside his skull when confronted by what goes on outside his skull”. Dr. Eric Berne “What differentiates sellers today is their ability to bring fresh ideas”. Jill Konrath The UniK Psycho Sales Model, created by Dr. Unnikrishnan, a professional with experience in management, education, and mentorship, is based on his Doctoral research. This model is an innovative fusion of Transactional Analysis and Cognitive Selling Sales approach. The heart of this model is the Integrated Adult ego state, which revolutionizes how salespeople understand and interact with customers. The model is diagrammatically represented to help the reader understand how salespersons and customers think, feel, and behave during interactions. This book encompasses the key aspects of Transactional Analysis, Cognitive Selling Sales Approach, Cognitive Biases, and Research findings, providing a comprehensive reading experience. This model aims to strengthen salespeople psychologically, create value through exceptional customer service, and foster stronger customer bonds, which in turn will result in increased repurchases. Read on..... To embark on a transformative sales journey.....