
GIVE THE PERFECT GIFT
Erin Mills Town Centre Gift Cards are the perfect choice for your gift giving needs.Purchase gift cards at kiosks near the food court or centre court, at Guest Services, or click below to purchase online.PURCHASE HEREHome
User Generated Branding: Integrating User Generated Content into Brand Management
Indigo
Loading Inventory...
User Generated Branding: Integrating User Generated Content into Brand Management
By None
Current price: $71.50


By None
User Generated Branding: Integrating User Generated Content into Brand Management
Current price: $71.50
Loading Inventory...
Size: Paperback
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.


















