A purple mask that brightens, hydrates, and softens while toning blonde and gray hair. Hair Texture: Straight, Wavy, and Curly Hair Type: Fine, Medium, and Thick Hair Concerns:- Brassiness- Dryness- Frizz Key Benefits: - Hydrates and brightens blonde hair- Enhances cool tones- Neutralizes brassy hues Highlighted Ingredients:- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.- Acai Extract: Is high in hair-nourishing antioxidants. Ingredient Callouts: Free of parabens and sulfates SL