This shampoo is the ultimate cleansing vegan shampoo. Made from Rose Water it transforms from a water to a gentle foam lather for a deep clean without stripping your hair's natural oils. Perfect for natural, curly, kinky and coily hair, our targeted applicator helps the liquid formula instantly flow through hair providing easy scalp access and quickly rinses clean. This sulfate free shampoo with micellar technology acts like a magnet to attract and lift away buildup for a thorough hair and scalp cleanse without stripping hair. Best when paired with Wash Day Delight Conditioner. 98 percent naturally-derived ingredients*, Wash Day Delight is the go-to product for an at-home spa feeling!