If you're a big fan of the bounce, wave hello to luscious curls. This 97% natural, sulphate and silicone-free formula cleanses without stripping. Vitamin-rich sea kelp extract and avocado oil help keep curls defined, silky soft and super-conditioned. Say bye-bye to bad hair days. Key Ingredients House of Oils : Our unique blend of plant oils assists in boosting the strength of hair, improves suppleness, smoothness and shine, and helps to reduce damage and breakage. This is natural nurture for manes, and we use the best of these potent moisturizers. Vitamin-rich avocado oil locks in moisture to nurture and strengthen hair. Scalp-soothing sea kelp extract is rich in vitamins, minerals and trace elements. Chlorella extract is hair nurturing, providing a replenishing dose of amino acids, vitamins and minerals. SLMI (Sodium Lauroyl Methyl Isethionate) is a mild, water-soluble surfactant derived from coconut. Sulphate-free, this provides the lather and cleansing activity that powers all our Noughty shampoos. Fragrance: Invigorating ocean-fresh scent. For best results, follow with Wave Hello Curl Defining Conditioner and style with Wave Hello Curl Taming Cream.