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Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs
Indigo
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Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs
Current price: $65.95
Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs
Current price: $65.95
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
5015 Glen Erin Dr, Mississauga, ON L5M 0R7, Canada
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