Wild Turkey distiller Jimmy Russell has been making bourbon for 60 years. In Wild Turkey 101, 101 refers to 101 Proof, or 50.5% alcohol by volume. As you sip it, the spirit is medium-bodied, with a finish that is smooth and warming. With a little water, as Jimmy prefers it, the aromas open up, and the heat is diminished. Wild Turkey distiller Jimmy Russell has been making bourbon for 60 years. In Wild Turkey 101, 101 refers to 101 Proof, or 50.5% alcohol by volume. As you sip it, the spirit is medium-bodied, with a finish that is smooth and warming. With a little water, as Jimmy prefers it, the aromas open up, and the heat is diminished. 2400 LONG LAKE ROAD, SUDBURY, P3E5H5, (705) 522-8000