Reap the competitive benefits of Zoho, one of the best customer relationship management (CRM) solutions on the market today. Learn How To: > Store complete contact information, including name, company, phone numbers, mailing addresses, and e-mail addresses. > Record dated notes for each of your contacts so that you can easily keep track of meaningful conversations and activities. This feature is handy for those of us who forget things on occasion. > Keep a calendar that is cross-referenced with the appropriate contact so that you have a complete record of all interactions that you've had-or will have-with a contact. > Access reports and dashboards so that you can glean insight into your business based on the information in your database. > Merge your contact information into templates you create for marketing campaigns and other purposes. You can send those merged documents via snail mail, fax, or e-mail. > Manage your sales pipeline with built-in forecasting tools. What Is Customer Relationship Management (CRM)? CRM stands for customer relationship management and typically refers to software, like Zoho, that helps you manage your customer relationships. From a sales perspective, it means things like inputting and tracking leads, checking up on those leads, converting leads to contacts, and ultimately to deals. From a management perspective, you can track the progress of your sales team, create and run reports, and gather insights into your sale cycles and forecasts. Simply stated, the goal of a capable CRM product, such as Zoho, is to run your business efficiently, effectively and to increase profitability.