Alterna My Hair My Canvas Me Time Everyday Shampoo - 251ml A gentle vegan moisturizing shampoo that enhances shine, adds smoothness and improves manageability. For most hair types. Formulated with sustainably sourced Vegan Botanical Caviar that is hydrating, improves your overall hair appearance and smoothes the cuticle to add bounce, shine and strength through its unique blend of polysaccharides and free-radical neutralizing antioxidants. Features Gentle and color-safe, this is your go-to everyday vegan hydrating shampoo Formula with sustainably sourced Vegan Botanical Caviar is hydrating, improves overall hair appearance and smoothes the cuticle to add bounce and shine Formula with Water Lily extract helps condition, boost gloss and improve manageability for soft and supple hair Benefits Gently cleanses and hydrates Smoothes hair to provide softness and shine Leaves hair supple with improved manageability Improves overall radiance of hair Safe for color-treated hair Use Massage throughout wet hair and rinse thoroughly.