Our plush launcher contains a squeaker ball in the one end of this toy. It also has long plush tail. This construction makes it a great plush launcher toy. It can flyer higher because of light weight. Squeaker ball and crinkle paper inside plush would attract dog's interact. It's also a floatable toy. Take it to the lake, pool or beach, to have hours of toss and retrieve fun with your 4-legged companions.