This Pre-Shampoo Treatment is not a conditioner, it’s a Bond Builder. Visibly repairs & strengthens to transform brittle hair into shiny, resilient hair with the Blonde+ Repair System, steps 1-2-3. Formulated with Bond Building Plex.• Jumpstart the blonde repair process and achieve 2X stronger hair** in just 1 minute* (half the time vs most competitive treatments) and see 2x brighter blonde.*visible damage repair with Pre-Shampoo Treatment use**using shampoo & conditioner together vs. a non-conditioning shampoo• Pre-Shampoo Treatment penetrates hair and begins the repair process, creating a smooth, protective surface layer, locking moisture in and minimizing water absorption for less hair swelling and less damage to the hair cortex.• Formulated with a Bond Building Plex, our formula builds hydro-bonds, strengthens hair, and optimizes blonde reflections, leaving blonde brighter and stronger for hair that looks and feels transformed.• Transform brittle blonde into shiny, resilient hair, dramatically smooth and soften, nourish hair damage from lightening, and reduce breakage and visible split ends when using the entire 3-step Blonde+ Repair System.Made in Canada.