Schwarzkopf SKP Proheat 3.0 Professional Hair Dryer 1875 WATT PROFESSIONAL DRYER - NOW WITH A MORE POWERFUL MOTOR FOR YOUR EVERY DAY CERAMIC INFUSED Ceramic infused coating, locks out humidity, and combats static and frizz. ION FEATURE Press the button to activate and deactivate the ion feature. OFF: Ideal for fine and thin hair. Positive ions achieve volume and enhance hair texture. ON: Ideal for thick and coarse hair. Negative ions break up water molecules, achieving hydration, smoothness and shine. PROFESSIONAL PERFORMANCE New powerful DC Motor with white trim for edgy finish. Use the concentrator for control and precision. Lock in and set your style with the Cool Shot.