Loading Inventory...

The Psychology Of The Asian Consumer by Bernd Schmitt, Hardcover | Indigo Chapters

From Bernd Schmitt

Current price: $429.50
The Psychology Of The Asian Consumer by Bernd Schmitt, Hardcover | Indigo Chapters
The Psychology Of The Asian Consumer by Bernd Schmitt, Hardcover | Indigo Chapters

From Bernd Schmitt

The Psychology Of The Asian Consumer by Bernd Schmitt, Hardcover | Indigo Chapters

Current price: $429.50
Loading Inventory...

Size: 1 x 9 x 0.85

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information. | The Psychology Of The Asian Consumer by Bernd Schmitt, Hardcover | Indigo Chapters

More About Indigo at Erin Mills Town Centre

The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.

5015 Glen Erin Dr, Mississauga, ON L5M 0R7, Canada

Powered by Adeptmind