This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has: - Over 200 full-color illustrations - Details appreciated by people with tight deadlines - Hundreds of techniques to reinforce your strategies - Tips for writing persuasive copy that hooks customers The book is organized in 11 sections: - Good Marketing Requires Good Design - Make Visual Elements Memorable - Writing Persuasive Content and Making it Flow - The Best Typography for Design and Readability - Laying Out Your Pages with Style - Design Solutions for Specific Projects - Working with Digital Imagery - The Role of Color in Your Design - Getting Graphics Files Ready to Print - Answers to Your Printing Questions - Resources | Turn Eye Appeal Into Buy Appeal by Karen A Saunders, Paperback | Indigo Chapters